MEDC came to TIME to tell the story of Detroit’s renaissance with four profiles of community leaders within the 313.


Detroit is a city becoming. Rich with history, full of tradition and still driving—always driving—toward the future, Detroit today is not the Detroit of yesterday, nor is it the Detroit of tomorrow. It is the Detroit of right-this-very-moment.


A Responsive Web Experience

The design for the longform article is fully responsive. It was the first native article published by TIME that has a full-width image as the main headers.


A major component to the story is the photojournalist depiction of Detroit. The slideshow is custom-built and has design elements implemented to be coherent with the overall look-and-feel.

Cobranded Units and Social Amplify

Ad Units on TIME.com and Facebook that drive the Native Experience